“As technology rapidly changes, your personal brand remains constant.”
The best form of branding or marketing is Personal Branding or Personal Marketing which is marketing yourself to be known to your audience which will eventually help you build trust with your audience and attract opportunities. Also, in the long term personal marketing helps you get wealthier as people are more willing to pay for brands that they know and trust. For example, some companies built a brand of them while some just remain a company – like Reebok is a show company while Nike is a brand.
The evolution of personal branding is achieved through the steps below:
Learn:
Invest in learning a new skill through concepts, facts, and procedures. Understand the concept, remember the facts and practice the procedures.
Work:
Then put your newly learned skills to work. Go from practice to implementation. Implementing it in the real world will give you a better understanding. Work can be either job/freelancing/own project
Blog:
Write about what you have learned and experienced through your work, whether through your job or freelancing or your newly discovered learning about the field. Writing helps you understand and remember better, also in the process, you also build up your brand.
Consult:
Now that you have your personal brand through your blog, you now already have work experience and have learned the fundamentals, start consulting other businesses instead of working for them.
Instead of doing freelancing projects for them, you tell people how it is done and you will get the authority only when you write the stuff as a blogger and you will have a very clear understanding of the subject you write.
You will get consulting projects where people will pay you just for getting your advice.
Mentor:
Mentor others who want to become like you. Mentoring will help you scale your understanding to a whole new level. If blogging is level 1 of clarity, then consulting is the next level of clarity, and mentoring is a whole new level of clarity.
Start-up:
Start your unique product or service business with the understanding that you have developed about the market, the problems, and your skills, and then launch it in the market.